Creative Direction Marketing ServicesCREATIVE SERVICES



A ProspectworX oversized postcard direct mail campaign for Logansport and Cass County, Indiana.


PROSPECTWORX™

Creative Direction's ProspectworX is a way to combine the best of direct mail and online technology to turn a cold call into a warm call. It is designed to enhance any data driven marketing program such as direct mail or e-mail. Rather than having a mailing piece languish in a pile of "to-do's" on the edge of a desk or end up in the wastebasket, ProspectworX can help make a direct response campaign result in a sale. For example, here is how it works for mail:

 
  • 1. ProspectworX gives recipients their very own web page via a Personalized URL (PURL) that is driven by a prospect database.
  • 2. Recipients self-qualify themselves as to their interest in an offer and respond immediately by logging on to their personal web site on their computer at home or at work using the PURL.
  • 3. When respondents log on to their own dynamically created web site page, they are greeted by a personal response driven by the same data.
  • 4. An assigned sales person is instantly alerted by e-mail or cell phone text messaging with the respondent's contact information the same moment they log on.
  • 5. Respondents receive an immediate follow-up call from a sales person who is ready to answer their questions, set an appointment or close the sale.
  • 6. A secure administrative web site is available 24/7 that tracks all prospect responses and provides a searchable prospect database.

Do your prospects or customers respond to your direct mail programs as fast as you would like? Do they end up on your web site to find out more about your products or services or end up as a sale as often as is desired? Call 765-883-8431 for more details about how ProspectworX can work for you.